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INSURING
HIGHER
EDUCATION

COURSE NAME

Business Models & Value Webs

COURSE DATE

August 2019 - October 2019

TEAM 

Amy Gutterman

Jack Gerber

Renjie Li 

COURSE DESCRIPTION

This course was designed to provide a practical understanding of how business models work to create value for customers and sustainable strategic differentiation for a business. We explored the relationship of key elements of a business model including the value proposition, value creation, value delivery and value capture. 

BUSINESS MODEL DESIGN

HUMAN CENTERED DESIGN

  GRADUATE SCHOOL PROJECT  

PROJECT OVERVIEW

For our final project we were asked to choose an industry and research trends, opportunity spaces, and the basis of competition. My team chose insurance and through research, exploration and ideation we landed on a business model to insure higher education. 

  PART 01  

RESEARCH & EXPLORE OPPORTUNITY SPACES

After choosing our industry of interest, Insurance, we selected ~10 insurance companies to study. Below is a sample of slides I put together to bring my team up to speed on the companies I researched.

  PART 2  

ANALYSIS & SYNTHESIS

After reviewing our various research, as a team we conducted a range of analysis to understand trends and identify opportunity spaces. Below are a sampling of slides the team put together to define our research.

  PART 3  

IDEATION & EXPLORATION

Next we ideated around the opportunity space to develop rough business model concepts.

  PART 4  

FINAL BUSINESS MODEL PRESENTATION

Next we ideated around the opportunity space to develop rough business model concepts.