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INSURING
HIGHER
EDUCATION
COURSE NAME
Business Models & Value Webs
COURSE DATE
August 2019 - October 2019
TEAM
Amy Gutterman
Jack Gerber
Renjie Li
COURSE DESCRIPTION
This course was designed to provide a practical understanding of how business models work to create value for customers and sustainable strategic differentiation for a business. We explored the relationship of key elements of a business model including the value proposition, value creation, value delivery and value capture.
BUSINESS MODEL DESIGN
HUMAN CENTERED DESIGN
GRADUATE SCHOOL PROJECT
PROJECT OVERVIEW
For our final project we were asked to choose an industry and research trends, opportunity spaces, and the basis of competition. My team was interested in exploring the insurance industry and through research, exploration and ideation we landed on a business model to insure higher education.
PART 01
RESEARCH & EXPLORE OPPORTUNITY SPACES
After choosing our industry of interest, Insurance, we selected ~10 insurance companies to study. Below is a sample of slides I put together to bring my team up to speed on the companies I researched.
PART 2
ANALYSIS & SYNTHESIS
After reviewing our various research, as a team we conducted a range of analysis to understand trends and identify opportunity spaces. Below are a sampling of slides the team put together to define our research.
PART 3
IDEATION & EXPLORATION
Next we ideated around the opportunity space to develop rough business model concepts.
PART 4
FINAL BUSINESS MODEL PRESENTATION
Next we ideated around the opportunity space to develop rough business model concepts.
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