STORYTELLING
REIMAGINED

Start-up exploring:
How does the storybook experience change with the introduction of touch, sound, and animation?

CLIENT

PB&J Publishing 

CREDITS

Stuart Stein | Co-founder

Fuzz Productions | Development

Pantoffel | Illustration

The Lodge | Music & Sound

Animation Dog | Animation

Ali Gottlieb & Sam Pasquesi | Video Production

PROJECT SUMMARY

In 2010, the iPad was announced, unleashing a wave of new ideas, businesses, and experiences. Inspired by this new medium with fully interactive and sensory capabilities, I co-created a company called PB&J Publishing to explore the potential of storytelling for children.

We chose Hansel & Gretel as our first book. Each page was designed to encourage children to actively engage through animation, sound, and key interactions that help drive the story forward. In my role as creative director and co-founder, I hired and managed an international creative team, to collaboratively develop and test all aspects of the product while establishing and building the PB&J company brand and app marketing campaign. 

START-UP

BUSINESS DEVELOPMENT

PRODUCT DESIGN

UI/UX DESIGN

MARKETING

BUSINESS DEVELOPMENT

PROCESS

01

Define Business

Define business objectives, plan, and budget.

Establish product strategy.

Hire international staff.

Design company brand identity.

02

Design Product

Choose & write story.

Define UX features, page-by-page.

Lead creative and development teams.

Test prototypes, conduct user interviews, iterate.

03

Launch & Market

Define marketing strategy.

Produce targeted social content (i.e. articles in partnership with "mommy blogs" and tech publications, videos, website and marketing campaign).

Establish social media presence.

CHARACTER DESIGN

Iterative Process to design the best characters for the story

PAGE SAMPLES

PAGE DESIGN EXAMPLE

1

Swipe curtain to open and close

2

Swipe or tap Gretel to jump on the bed and help wake Hansel

4

Tap the alarm, maybe this will wake him??

3

Tap Hansel and he will grumble at you, he REALLY doesn't want to wake up!

GOAL OF THIS PAGE:
HELP GRETEL WAKE A SLEEPY HANSEL! ALL INTERACTIONS DESIGNED TO FACILITATE THIS GOAL.

GUI elements positioned on top of screen. Moved from bottom after user testing proved little hands accidentally hit the buttons when holding the iPad from the bottom

1

Hansel & Gretel are lost in the forest so Gretel decided to climb a tree to find refuge. Swipe Gretel to help her climb the tree.

2

HANSEL & GRETEL LOST

(WAS) AVAILABLE ON THE IPAD

jess.bogart@gmail.com​

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