How does the storybook experience change with the introduction of touch, sound, and animation?
Stuart Stein | Co-founder
Fuzz Productions | Development
Pantoffel | Illustration
The Lodge | Music & Sound
Animation Dog | Animation
Ali Gottlieb & Sam Pasquesi | Video Production
In 2010, the iPad was announced, unleashing a wave of new ideas, businesses, and experiences. Inspired by this new medium with fully interactive and sensory capabilities, I co-created a company called PB&J Publishing to explore the potential of storytelling for children.
We chose Hansel & Gretel as our first book. Each page was designed to encourage children to actively engage through animation, sound, and key interactions that help drive the story forward. In my role as creative director and co-founder, I hired and managed an international creative team, to collaboratively develop and test all aspects of the product while establishing and building the PB&J company brand and app marketing campaign.