STORYTELLING
REIMAGINED
Start-up exploring:
How does the storybook experience change with the introduction of touch, sound, and animation?
CLIENT
PB&J Publishing
CREDITS
Stuart Stein | Co-founder
Fuzz Productions | Development
Pantoffel | Illustration
The Lodge | Music & Sound
Animation Dog | Animation
Ali Gottlieb & Sam Pasquesi | Video Production
PROJECT SUMMARY
In 2010, the iPad was announced, unleashing a wave of new ideas, businesses, and experiences. Inspired by this new medium with fully interactive and sensory capabilities, I co-created a company called PB&J Publishing to explore the potential of storytelling for children.
We chose Hansel & Gretel as our first book. Each page was designed to encourage children to actively engage through animation, sound, and key interactions that help drive the story forward. In my role as creative director and co-founder, I hired and managed an international creative team, to collaboratively develop and test all aspects of the product while establishing and building the PB&J company brand and app marketing campaign.
START-UP
BUSINESS DEVELOPMENT
PRODUCT DESIGN
UI/UX DESIGN
MARKETING
BUSINESS DEVELOPMENT
PROCESS
01
Define Business
Define business objectives, plan, and budget.
Establish product strategy.
Hire international staff.
Design company brand identity.
02
Design Product
Choose & write story.
Define UX features, page-by-page.
Lead creative and development teams.
Test prototypes, conduct user interviews, iterate.
03
Launch & Market
Define marketing strategy.
Produce targeted social content (i.e. articles in partnership with "mommy blogs" and tech publications, videos, website and marketing campaign).
Establish social media presence.
CHARACTER DESIGN
Iterative Process to design the best characters for the story
PAGE SAMPLES
PAGE DESIGN EXAMPLE
1
Swipe curtain to open and close
2
Swipe or tap Gretel to jump on the bed and help wake Hansel
4
Tap the alarm, maybe this will wake him??
3
Tap Hansel and he will grumble at you, he REALLY doesn't want to wake up!
GOAL OF THIS PAGE:
HELP GRETEL WAKE A SLEEPY HANSEL! ALL INTERACTIONS DESIGNED TO FACILITATE THIS GOAL.
GUI elements positioned on top of screen. Moved from bottom after user testing proved little hands accidentally hit the buttons when holding the iPad from the bottom
1
Hansel & Gretel are lost in the forest so Gretel decided to climb a tree to find refuge. Swipe Gretel to help her climb the tree.
2
